Yusuf Meherally Centre is advocating mainstreaming of rural development and making generation of non-farm employment in rural India a people’s movement. For this, it has promoted Khadi Gramodyog Andolan. The Andolan was launched on January 30, 2005 at Rajkot at a meeting of Gandhians, khadi lovers and activists. The Andolan has organized several exhibition-cum-sales and has set up a small committee to oversee its functioning. While the Centre is collecting information about the gramodyogs( village industries) in different states and what they produce and is cataloguing them and is mobilizing support from Indian Institute of Technology Mumbai etc. for improving the technologies and being used to setting up common facility centers at Tara and Nagapattinam, promotion of sales in Mumbai and other places:
The special efforts include producing appropriate literature, organizing seminars in different areas of Mumbai, holding exhibition-cum-sales mobilizing the support of college students (through NSS or NYK), trade unions, consumer co-operatives, Gandhian and khadi institutions, environmentalists, activists, voluntary agencies and journalists.